Honest Collaborates with The Great in Diaper Design
Partners pledge to donate thousands of diapers to babies in need
A Great Idea
The Honest Company has partnered with stylist brand The Great to develop limited edition diaper designs. Fun motifs include The Camper Plaid, The Sweet Scout, the Great Adventure and the Bandana. The collection will be available beginning August 21.
Star Power
Earlier this month, Honest Company co-founder and actress Jessica Alba, along with stylists and designers of the Great, Emily Current and Meritt Elliot, celebrated the launch at a private residence in East Hampton, NY. Guests included Kelly Sawyer, Rachel Zoe and Molly Simms.
Honest Ingredients
Like all Honest diapers, the limited edition one are created with an ultra-soft plant-based (PLA) inner and outer layer which are gentle against skin on baby’s bottoms.
Reaching Out
Also at the launch, Honest pledged to donate thousands of diapers to Baby2Baby to help babies in need. A non-profit organization dedicated to ending diaper need, Baby2Baby delivers diapers to partner organizations including homeless and domestic violence shelters, Head Start Programs and Childrens’ Hospitals.