Personal Care Wipes Continue to Offer Potential Despite the Economic Downturn
By Magdalena Kondej
Research Manager, Euromonitor International
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Eastern Europe and Latin America, in particular, performed well in 2008, with Eastern Europe registering a 22% increase according to Euromonitor International figures.Growth was driven primarily by strong growth in Russia and Poland, and both regions are predicted to continue to see strong growth throughout the forecast period to 2013. The two largest and most mature markets, Western Europe and North America, were also the worst hit by the global economic downturn and saw private label products capitalize on consumers reigning in their spending, slowing value growth in both regions. Despite this, both regions still registered positive growth, with North America the lowest at 3%.
