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A Kinder, Gentler Nonwoven
alternative raw materials prove that disposable doesn’t have to mean irresponsible when it comes to the Earth.
By Karen McIntyre
Editor
One year ago, Clorox bet on consumers’ need for natural cleaning products when it launched its GreenWorks line of cleaners. That gamble has paid off. First year sales of the eight-SKU line, which includes an all-purpose spray, a toilet bowl cleaner, dishwashing soap and a glass cleaner, reportedly reached $100 million and now Clorox is celebrating the one-year anniversary of GreenWorks by introducing a biodegradable cleaning wipe.
As the largest manufacturer of all-purpose cleaning wipes with a near 50% marketshare, Clorox knows how to sell wipes and the development of a wipe that meets the GreenWorks goal of being easy on the environment without sacrificing cleaning performance demonstrates how disposables can combine convenience and ecofriendliness in one product.
