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Stretching Sales
with the focus clearly on fit, the nonwovens industry adds more elastics to give hygiene producers what they want
By Karen Bitz McIntyre
Editor
Stretch is nothing new to the hygiene market. Makers of diapers and their suppliers have been using spandex threads and other means for years to provide a better, more comfortable fit in their products. In the past couple of years, however, a new crop of stretchable options has emerged, resulting in diapers that easily combine stretch with breathability, performance, aesthetics and many other concerns at an affordable pricing point.
It was only about four years ago Advance Design Concepts, then a joint venture between BBA and Dow, launched the technology behind a product that was being billed as the first truly stretchable nonwoven. Fast forward a few years and companies have their pick of technologies when determining how to incorporate more stretch into the design of their diapers and other hygiene products.
